Inaugural IDM/DMA West Digital Conference: Digital in Action; Matthew Stammers M IDM, Marketing & PR Director, CORGI

In this highly topical case study session, Matthew demonstrates how CORGI Direct developed an affordable and effective digital marketing strategy aimed at trades people operating in the field. Matthew will outline the challenges encountered and share the valuable lessons - from business case to skill and resource management - that he and his team learnt along the way.

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Published Format Save Open
10 Sep 2007 Adobe Acrobat

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