Integrated Marketing in an Online World

More and more companies are discovering that the most powerful application of web marketing is as a fully integrated element in a multi-channel marketing strategy. In this intense and thought-provoking session, Jim Sterne advised on how to exploit the potential of the web in an integrated environment, how to allocate funds for advertising, marketing and retention, and how to create synergy between promotions running across multiple channels. Here is Jim Sterne's presentation from the morning.

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23 Mar 2004 Adobe Acrobat

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