Integrating online and off-line data: Charles Ping, Communisis

Drawing on his experience as a seasoned practitioner, Charles used case studies to demonstrate and explore three themes:
- The days of "clicks" and "bricks" being separate concepts are long gone, but many companies still struggle with disparate data structures
- The real challenges facing companies chasing the single customer view
- How online data can inform offline communications.

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24 Nov 2010
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