Loyalty Schemes – The Good, The Bad and The Ugly

What's the truth behind loyalty schemes? Are they really worth the investment? On 25 April 2006, sector expert Wanda Goldwag joined IDM Members and guests to take an in-depth, no-holds-barred look at which of today's high profile loyalty schemes are effective and which, frankly, are not. She examined why companies use loyalty schemes, why customers sign up and revealed her fascinating predictions as to what the future holds for loyalty.

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26 Apr 2006 Adobe Acrobat

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