Marketing's Most Wanted: Women
Women are the most powerful buying influence in business and consumer markets today; but do we really know how to market to them? This event covered the latest trends and insights in marketing to women.
Emma Laney discussed examples of communications by McCann Erickson which reflect the new era of the “Sex and the City” woman. They reflect a truer picture of women who have more confidence to celebrate in their femininity, now that the boundaries between genders have been eroded.
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