&more - one year on (Adrian Carr)
Retailing giant M&S launched its first combined credit card and loyalty programme in October 2003 under the banner of M&S MONEY – &more. In a climate where M&S was rarely out of the business press, the question was – “How will it fare?”. Here is the presentation made by Adrian Carr, &more Credit Card Marketing Manager at our recent Members' evening on 23 September 2004.
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