On average the duck is dead
On hearing of his impending retirement, we couldn’t let industry guru Reimer Thedens leave our profession without asking him to share something of his hard-earned experience from a 30-year career. And we’re pleased to say that the OgilvyOne Chairman, Honorary IDM Fellow and long-time advocate of lifelong learning readily agreed! So, on 15 March Reimer imparted some of his favourite pearls of wisdom gleaned from his professional life - and of course from David Ogilvy.