Online advertising 2008: the essential briefing; Guy Phillipson, Chief Executive, IAB UK

In an uncertain economy, with headline news of advertising cuts and an evidence of a shift to marketing budgets online, it pays to understand the online space and how to leverage it. Guy’s insightful presentation was coloured with fact and award-winning client examples including Volkswagen Golf GTI. Danny Meadows-Klue chaired the evening and considered what the future holds for digital marketing.

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06 Mar 2008 Adobe Acrobat

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