Profitable Data Strategies (Prudential)

Here is the presentation made by Angus Maciver, Head of Customer Insight at Prudential at our recent members event. He discussed how best to use your database of customers and potential customers after a successful direct marketing campaign.

Due to the size of this presentation right click on the 'open this file now' icon below and 'save target as' to download this presentation.

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06 Oct 2004 Adobe Acrobat

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