The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Bringing it all together: a Visit Wales Case Study; John Munro Cert Dig IDM, M IDM, Digital Marketing Manager, Visit Wales
Appreciate how Visit Wales first built user generated content and Web 2.0 principles into their campaigns and, in a current campaign, are integrating on and offline channels through brand and direct marketing. See some of the practical lessons learnt and how these might apply to your business.