The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Specialist briefing: Getting up close and personal: pushing the boundaries of SMS; Nick Fuller F IDM, jaywing

Nick discussed how marketers are getting to grips with the newest and most personal of direct channels, including examples of the primary types of campaigns, legal implications and the full range of possibilities around mobile devices.

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27 Jan 2009 Adobe Acrobat

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