The 4th Annual IDM/DMA West Digital Marketing Conference

The 2011 programme for this popular annual event delivered real-life case studies, stats, charts and forecasts on topics such as digital data, gamification, social CRM and the appliance of neuroscience.

The Digital Landscape
Steve Kemish F IDM, Director, Cyance Ltd and Chair, The IDM Digital Marketing Council

2+2=5: the role of Social and CRM
Andy Green and Julian Measey, The Customer Framework

Case study: Hiscox Insurance
Simon Wood, Online Marketing Manager, Hiscox Insurance and Natasha Woolley, Account Director, Flourish

Case study: Pan-European B2B Lead Generation Online
Gavin Sinden F IDM, Digital Strategy Director, Equi=Media Limited

Specialist briefing: How to Harness the Mobile for Marketing
Robert Thurner M IDM, Independent Mobile Consultant

Specialist Briefing: Is Gamification the New Social Media?
Sean Singleton, Group Managing Partner, Skive

No brain, no gain! Seeing inside the online consumer
Professor Gemma Calvert, DPhil CPyschol FRSA, Founder and MD of Neurosense