The 8th Annual IDM B2B Marketing Conference 2011: Influencing the decision-makers: Behavioural economics to understand the B2B customer

Nick Southgate, IPA Behavioural Economics Consultant informs and inspires with endless examples proving that today's B2B buyer isn't the rational, detached decision-maker he or she would have us believe...

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Published Format
01 Jun 2011 web page


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