The Annual IDM Data Council Summit 2008; Segmenting Consumers, Richard Webber Hon F IDM, Managing Director, Originsinfo Ltd

Richard’s views and writings on this subject of geodemographics have been widely published. In his session he reviewed why origin must be viewed as an important consideration in market segmentation and communication activities. He looked at why attributing people into segments on the basis of their name is, for most organisations, a more practical basis than relying on self completion questionnaires.

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26 Feb 2008 Adobe Acrobat

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