The Annual IDM Lunch 2009: Grown-up Digital, the Net Generation, Talent and Marketing, Don Tapscott, Chairman, nGenera Insight
In his new book, Grown Up Digital, Don Tapscott describes how differently the new net generation grew up, how differently it thinks and behaves – and how it has now arrived as the bright new talent in our businesses. In his presentation at the prestigious Annual IDM Lunch Don unveiled how the wikinomic generation will influence the nature of business, the marketplace and society as a whole.
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| 07 Apr 2009 |
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