The CRM Diet: IDM North Annual Conference
CRM has had a roller coaster ride in the last three years, going from "IT must have" to "expensive white elephant". This conference delivered information on real and practical CRM programme successes - the result of merging technology and smart marketing thinking.
Event Presentations
Dave Raywood — Build Relationships in the Leisure Sector
Guy Bartlett — The Role of Loyalty Schemes within Realationship Marketing programmes
Marc Micheals — G2C (Government to Citizen) Long term Contract Stategies
Phillip Cochineas — CRM in a multi-Channel b2b EnvironmentRight click on any of the links above and 'save target as' to download a copy of the file.
