The death of the cold call?

With consumers ever more resistant to unsolicited calls and rogue operators causing increasingly tighter and tougher legislation, the telemarketing industry could be seriously under threat. In a regional event “The Death of the Cold Call?” held in Bristol on 24 May 2005, these issues were discussed in three sessions.


Session Two: This pdf summarises the Keynote presentation and includes: current regulations on outbound telemarketing; the impact of unscrupulous telemarketing activity on consumer attitudes; the implications of tightening legislation for marketers and practical steps to minimise the negative impact on business.

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01 Jun 2005 Adobe Acrobat

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