The power of data: Driving the communication strategy — Chris Edwards, Rickie Wakelin
Drawing on their experience of leveraging data on brands such as Comet, Next Directory, Debenhams, Superbreaks and Bank of Scotland, our speakers revealed how to create wealth from data and the value of data hygiene, analysis and profiling. The speakers went on to demonstrate how analytical CRM can increase customer understanding and business reward. Their objectives were to share best practice, offer practical solutions and encourage discussion.
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| 18 Aug 2003 |
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