The UK's Toughest Marketing Challenge; Mark Bainbridge, Marketing & Communications Network Director for the British Army

The British Army is tasked by government to enlist 23,000 new soldiers a year, making it Britain’s largest recruiter in the face of a host of negative public perceptions. Mark, along with two key specialists from Publicis, revealed how the British Army continues to deploy the very latest in digital techniques that exploit the full potential of the media and applications at its disposal.

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31 Jan 2008 Adobe Acrobat

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