Throwing the Baby out with the Bathwater — Chris Read, Arthur Andersen Digital Solutions

This presentation is freely available to all IDM website visitors.

A look at how technology, channels and infrastructure can help organisations to maximise their return on every consumer transaction. Also puts forward some of the factors involved in building compelling multichannel propositions, and highlights the need for customer care during every interaction, not just the sales process.

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Published	Format	Save	Open
11 Jun 2002

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