TV for Direct Marketers: Where Next? — Joanna Reynolds Hon F IDM, Managing Directors, Reynolds Busby Lee

Joanna was formerly head of marketing at Reader’s Digest, IMP Publishers and MD at Time-Life. TV was one of the biggest media she used – but not just in the UK but Europe too. Joanna gave a unique perspective into European practice and what we can learn.

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20 Oct 2006
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