TV for Direct Marketers: Where Next? — Mike Colling F IDM, Managing Director, Mike Colling and Co.
Mike discussed the merits of the three main TV options for direct marketers: short form DRTV, long form DRTV (infomercials) and BRTV. What can each option add to a marketing mix? He shared the latest learning in response trends, and looked at what mobile and web have added to response results. And finally Mike spoke about the potential future for TV for direct marketers. What are the implications of a converging world, when you will know who has seen your commercial, exactly when, and where they were at the time?
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| 20 Oct 2006 |
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