View from the top: new advertising opportunities for direct and digital marketers; Hamish Pringle, Director General, IPA

Hamish examined the latest Bellwether findings and assessed what they meant for the future of our profession. His presentation covered how to forecast the digital future - drawing upon the IPA-commissioned 10-year forecast from The Future Foundation - and What future marketing will look like, examining the need for integration, new roles for agencies and client “discomfort zones”.

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18 Oct 2007 Adobe Acrobat

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