The IDM Marketing Guide: Online Expert Advice
The IDM Marketing Guide is an invaluable source of online advice covering all aspects of direct, data and digital marketing, from creative to print, email to the internet, catalogues to envelopes. |
This unique resource brings together the expertise of fifty-eight leading marketing practitioners on everything from search marketing to email marketing, and customer insight to data analysis for marketing, before you take the big decisions.
Access individual chapters »
(£4.95)
With 58 chapters to choose from you can now access the Guide on a chapter-by-chapter basis allowing you to focus on any one particular area of the marketing process. Review full list of chapters available ».
"An essential resource for any company that wants to ensure its marketing staff have best practice advice at their finger-tips!"
Simon Lawrence
Founder and CEO, Information Arts
Access the complete guide (£49.95)
By purchasing a corporate licence you, or anyone within your organisation, can now access all 58 chapters 24/7, giving you access to:
- 58 chapters (1,800 pages) of cumulative knowledge of more than 50 leading marketing practitioners
- 230+ practical checklists that no marketer should work without
- 250+ great tips from the most respected names in modern marketing
- 80+ successful case studies to learn from and borrow ideas from
- Jargon-busting glossary of hundreds of marketing terms
Email now for more information.
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