The IDM Marketing Guide: Online Expert Advice

The IDM Marketing Guide is an invaluable source of online advice covering all aspects of direct, data and digital marketing, from creative to print, email to the internet, catalogues to envelopes.

This unique resource brings together the expertise of fifty-eight leading marketing practitioners on everything from search marketing to email marketing, and customer insight to data analysis for marketing, before you take the big decisions.

At a glance contents

Section 1: Introduction to DDD Marketing (2 chapters)
Section 2: Gaining the customer insight (7 chapters)
Section 3: Strategic planning and proposition development (5 chapters)
Section 4: Customer management, tools and techniques (4 chapters)
Section 5: Planning your integrated communications (11 chapters)
Section 6: Customer acquisition (3 chapters)
Section 7: Customer retention (3 chapters)
Section 8: Campaign planning and management (4 chapters)
Section 9: Working with suppliers and partners (6 chapters)
Section 10: Designing your communications (7 chapters)
Section 11: Managing the customer experience (3 chapters)
Section 12: Compliance and best practice (3 chapters)

"An essential resource for any company that wants to ensure its marketing staff have best practice advice at their finger-tips!"

Simon Lawrence
Founder and CEO, Information Arts