1.2 Impact of digital - has the 'e'-revolution finally arrived

How did we get here? The current position of digital in the marketplace; How do established global brands rate in the digital world? What are the key digital attributes? Who does digital best? Who is making a breakthrough? Five case studies; Alarm for the traditionalists; The arrival of mobile; Technology convergence; Key steps to make it happen. (IDM Marketing Guide, 24 pages)

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01 Nov 2007		£4.95
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