Introduction: The importance of website design; Aligning website design with marketing strategy; User-centred web design; Usability; Accessibility; Search engine optimisation; Information architecture; Principles of effective website design; Persuasive design and copywriting; Selecting a web design agency. (IDM Marketing Guide, 36 pages)
NOTE: To view Portable Document Format files (denoted .pdf), you will require Adobe Acrobat Reader.
If you do not have this application installed on your PC, click here to obtain a free Acrobat Reader download.