12.2 Privacy and electronic communications

Overview of the Regulations; What is meant by unsolicited? What is meant by opt-in and opt-out? What methods of contact are covered by the Regulations? How can a recipient provide you with prior consent? What is 'soft' opt-in? Bluetooth; Viral marketing; Appending email addresses or mobile numbers; Cookies and email tracking. (IDM Marketing Guide, 8 pages)

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