2.2 How to write effective questionnaires

The importance of skilled questionnaire design; How to ask questions about attitudes; Making the most of your questionnaire layout; The importance of piloting; Self-completion questionnaires; Phone research. (IDM Marketing Guide, 16 pages)

buy this resource

Published	Format	Price	Buy
01 Nov 2007		£4.95
Free access to members (log in) Join now
NOTE: To view Portable Document Format files (denoted .pdf), you will require Adobe Acrobat Reader. If you do not have this application installed on your PC, click here to obtain a free Acrobat Reader download.

In this section