2.5 Using geodemographic and lifestyle segmentation systems

What is meant by geodemographic data? The census as a geodemographic data source; How are geodemographic classification systems built? What are the objections to geodemographics? How to create and use a geodemographic profile; Purchasing geodemographic systems; A guide to lifestyle databases; A comparison of geodemographic and lifestyle databases. (IDM Marketing Guide, 26 pages)

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