5.5 Watching the response come in DRTV and iTV

The UK TV marketplace; The broadcast map; Digital and interactivity; DRTV and the market planner; Planning and buying TV; Using BARB data in buying airtime, Interactive advertising opportunities; Why are advertisers using interactivity; How are advertisers using interactivity; Skyview; The overall planning process. (IDM Marketing Guide, 84 pages)

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01 Nov 2007		£4.95
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