5.6 Harness the power of radio

The commercial radio marketplace; The development of commercial radio; Who listens to commercial radio? Who advertises on radio? What will digital mean for commercial radio? Radio as a communication medium; Media planners’ views of radio; Using radio as an outreach medium; Effectiveness of radio; Get creative with radio! Useful places to go for more information. (IDM Marketing Guide, 28 pages)

buy this resource

Published	Format	Price	Buy
01 Nov 2007		£4.95
Free access to members (log in) Join now
NOTE: To view Portable Document Format files (denoted .pdf), you will require Adobe Acrobat Reader. If you do not have this application installed on your PC, click here to obtain a free Acrobat Reader download.

In this section