5.8 Best Practice Search Engine Marketing

What is Search Engine Marketing? Search engine optimisation; How to optimise your web site for search engines; Factors that determine search engine rankings; Content; Design & technology; The importance of links; SEO techniques to avoid! Conclusion & SEO considerations for the future; Pay per Click (PPC); What are Pay per Click ads? Who provide PPC services in the UK? Where do PPC ads appear? Why PPC can deliver exceptional ROI; The pros and cons of PPC; What PPC services exist in the UK? How to decide What PPC networks to target; How do PPC services rank ads? Getting started – how to build an effective PPC campaign. (IDM Marketing Guide, 28 pages)

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01 Nov 2007		£4.95
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