Fifty-eight expert contributors
The IDM Marketing Guide distills the cumulative knowledge of fifty-eight leading marketing practitioners. You can now consult their expertise on everything from search marketing to email marketing, and customer insight to data analysis for marketing, before you take the big decisions.
Here are just some of the 58 renowned marketing specialists who have contributed to the Guide.
Jonathan Bass M IDM is Managing Director for Incentivated Ltd. Incentivated offers the full range of mobile data services within the disciplines of marketing communication, customer service and commercial transactions. Jonathan's role includes business development and public relations.
Richard Bush Dip DM is Joint Managing Director of Base One. Base One are a specialist B2B agency whose offline and online divisions work together to help their clients make the most of the internet.
Natalie Calvert F IDM is one of the leading authorities on call and contact centre operations, with more than 20 years' pioneering experience. She is the founder and Managing Director of Calcom Group Ltd, a training consultancy organisation specialising in the area.
Michael de Kare-Silver is Managing Director of AKQA which is a global interactive agency. Prior to AKQA he was CEO of European Business of Modem Media. Michael is a well known business commentator having written four books.
Robin Fairlie Hon F IDM became a freelance consultant in 1987, following roles at Reader's Digest and the Direct Mail Services Standards Board. Robin helped to found the Direct Marketing Centre (predecessor of the IDM) and lectured on its diploma. He is Editor-in-Chief for the IDM Guide and co-editor in chief of the IDM's Journal of Direct Data and Digital Marketing Practice.
Professor Derek Holder F IDM was Founder and Managing Director of the IDM. In 1981he created the world's first Diploma in Direct and Interactive Marketing and has subsequently designed Certificates in Direct and Interactive Marketing, E-Marketing and CRM. He is also Co-Editor of the IDM's Journal of Direct Data and Digital Marketing Practice.
John Hughes Hon F IDM is Chairman of Formpro Mail Marketing Ltd. Over the years John has helped build the business into one of the UK's foremost direct marketing service companies. As a pioneer of the direct marketing industry, John was instrumental in setting up the Direct Mail Sales Bureau and a founder member of the IDM. He is a recipient of the prestigious Robert Bill Award.
Clive Humby Hon F IDM is Chairman and co-founder of dunnhumby. He works with clients on the strategic issues that affect their business, while leading the company's work in the development of innovative media measurement techniques. dunnhumby worked with Tesco on the launch of their Clubcard, which started a relationship that continues today.
Terry Hunt Hon F IDM is Chairman of EHS Brann. He was a member of the pioneering Tesco Clubcard project team and champions the primacy of the customer. He came second to the 'Great British Public' in a 2005 poll of the most influential people in UK direct marketing.
Simon Lawrence F IDM is the Founder and Joint Managing Director for Information Arts, the UK's leading business-to-business database marketing solutions company. Over 17 years of working in B2B marketing, Simon held senior roles at TDS Group and Emap Business Communications, before founding Information Arts in 1999.
Dr Barry Leventhal F IDM is Head of Analysis and Modelling at Teradata, a division of NCR. His previous roles include Head of Statistics at Pinpoint Analysis and Statistic Director at Berry Consulting. Barry has written papers on geodemographics and database analysis.
Scott Logie M IDM is Managing Director of Occam Direct Marketing Ltd. He joined Occam in 2001 to set up the strategic analysis offering and took over as Managing Director in 2003. He led the current management team through a successful Management Buy Out.
Graeme McCorkell Hon F IDM is a direct marketing consultant. Besides being a founder Fellow of the IDM, Graeme has collaborated with clients such as the AA, Barnardos, Boots, GE Capital, GUS, National Savings, Royal Mail and many more.
Danny Meadows-Klue Hon F IDM is Founder and CEO of Digital Strategy Consulting. He has been in digital publishing and marketing for over 10 years. Danny is the co-founder and former Chairman of the IAB in the UK and Europe (where he retains directorships).
Peter Mouncey Hon F IDM is an independent consultant whose clients include the IDM (for whom he is Director of Research) and the Market Research Society. Formerly General Manager, Customer Relationship Information Strategy, at the Automobile Association, Peter is an authority on CRM, database marketing and customer research.
Joanna Reynolds Hon F IDM is Founder and Managing Director of ReynoldsBusbyLee. She has over 25 years' experience in direct marketing and publishing. She has worked across the whole range of direct response channels and has in-depth knowledge of direct mail, DTRV, telemarketing and online.
Mike Rogers M IDM is Managing Director of Optimize, a specialist search engine marketing agency which provides independent Search Engine Marketing services, consultancy and training to clients in the UK and overseas. Services include Search Engine Optimisation and Pay per Click search advertising.
Will Rowan F IDM is Director for TheCustomer.co.uk. He is both an experienced direct & digital marketer and one of the UK's most experienced e-commerce trainers: his consultancy – TheCustomer.co.uk - creates customer-friendly online channels that make money!
Professor Robert Shaw is Visiting Professor – Faculty of Management, Cass Business School City of London University. He has been a consultant on financial performance of marketing to over 100 companies including BP, IBM and Manchester United. He has written ten business books, including the landmark Database Marketing.
Professor Merlin Stone F IDM is IBM Professor of Relationship Marketing at Bristol Business School, University of the West of England. He is Business Research Leader with IBM's Business Consulting Services. His consulting experience covers many sectors, including financial services, utilities, telecommunications, travel, retailing, automotive and IT.
Brian Thomas Hon F IDM, formerly Managing Director of Ogilvy & Mather Direct and Chairman of Saatchi & Saatchi Direct, author of the Royal Mail Guide to Direct Mail for Small Businesses and Direct Marketing in Practice, is a highly experienced and enthusiastic direct marketing consultant and trainer.
Professor Richard Webber Hon F IDM is generally recognised as the originator of geodemographic system. Formerly Managing Director of Experian's Micromarketing Division, he is currently visiting professor at the Centre of Advanced Spatial Analysis, University College London.
Neil Woodcock Hon F IDM is a co-founder of customer management experts QCi. He is responsible for many of QCi's research initiatives which are published in the "State of the Nation" series of reports. He has co-authored five books on customer management.
Caroline Worboys M IDM is CEO of Broadsystem Ltd and her tenure has been marked by many major achievements. She has over 18 years experience within the marketing services industry and was recently voted the 5th most important UK Data Leader by Marketing Direct.
