2007 BPA Diamond Award Winner

An exclusive in-depth case study of the award-winning BBC Licensing campaign. Proximity London's integrated campaign changed behaviour among a notoriously fickle and changing audience - the UK’s student population. The campaign achieved a staggering 24% increase in sales and created a new mindset among students where buying a TV licence suddenly became the norm! (Log in required)

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Published	Format
19 Jul 2007	web page
Free access to members and registered users (log in)