A Christmas fable

If your customers are bored of you, your brand, or your marketing approach, you have a clear mandate for change (hmm, sounds familiar). But if they like the way things are, and you’re the one itching to tinker with things, it’s time to stop for a mince pie and a latte and reflect on your good fortune.
(9 December 2008. Log In required)

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Published	Format
09 Dec 2008	web page
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