B2B marketing to hit £17.5 billion by 2012

Business-to-Business marketing is growing in importance – and in budgets, too. The latest estimates show that UK companies spent £11.3 billion on Business-to-Business (B2B) marketing in 2007: and over the next five years, that amount will increase by more than 50% to hit £17.5 billion by 2012. (Log in required)

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Published	Format
12 Mar 2008	web page
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