Book Review - The Fundamentals of Business-to-Business Sales and Marketing

B2B Council Member, Simon Knight, Channel Marketing Leader for Dun & Bradstreet (UK & Ireland) reviews John Coe’s new book which aims to tie together the best of the old and the new as well as introducing a new sales coverage model that meets the needs of today's fast-paced, Web-based environment.

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13 Jul 2010

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