Campaign case study: repositioning of Which?

An exclusive in-depth case study of the award-winning Which? campaign. Watson Phillips Norman and Mike Colling & Co helped Which? radically reposition itself and shake off the baggage of its decades-long prize draw promotion. The campaign improved return on investment by 250% in 12 months and helped Which? add new subscribers for the first time in 10 years. (Log in required)

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Published	Format
08 Aug 2007	web page
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