Campaign case study: the launch of the Innocent Village Fete programme

This month’s case study looks at Innocent Drinks’ Innocent Village Fete programme. The inaugural event, held in London’s Hyde Park in August, attracted a capacity crowd of 60,000 and raised £150,000 for charity – not to mention getting the innocent message across to the company’s core target market, families who are concerned about what their children eat and drink and who have an interest in environmental and countryside issues. (Log in required)

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Published	Format
13 Sep 2007	web page
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