Case Study: LV=

CACI was brought in to help provide LV= (formerly known as Liverpool Victoria) with the capability to generate optimised annual marketing plans through the analysis of its customer and prospect database. These plans would allow sales targets to be met in the most efficient manner possible, maximising the value gained whilst minimising costs and meeting any real world constraints that may exist. (Log in required)

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Published	Format
16 Jan 2008	web page
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