Geniuses just try harder

In our regular series where leaders in the connected marketing field share some hard-won insights, Drayton Bird explores the secret of genius, and discovers that the answer is not so much ‘education, education, education’ as ‘persistence, persistence, persistence’ – as epitomised by the legendary David Ogilvy. (IDM Insights: Tip, 13 Sept 2007. Log in required)

resource options

Published	Format
13 Sep 2007	web page
Free access to members and registered users (log in)