Privacy and cookies on theidm.com

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our privacy and cookies information.

Grabbing attention in the new marketing environment

The internet offers the possibility of almost instant dialogue with customers, and has fundamentally changed how business functions. Newspapers, TV and radio broadcasters and the marketers who work for the companies the media services must adapt – and rapidly -- or die, says social media expert Antony Mayfield, head of content and media at digital agency Spannerworks. (Log in required)

resource options
Published Format Save Open
13 Sep 2007
 

Log in

Log in
Forgotten password?
  By selecting the 'Remember me' option you will be giving the IDM consent to place a permanent cookie on your device