Grabbing attention in the new marketing environment

The internet offers the possibility of almost instant dialogue with customers, and has fundamentally changed how business functions. Newspapers, TV and radio broadcasters and the marketers who work for the companies the media services must adapt – and rapidly -- or die, says social media expert Antony Mayfield, head of content and media at digital agency Spannerworks. (Log in required)

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13 Sep 2007
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