How to write B2B copy that sells

I’ve spent the last 20 years writing B2B copy. And I have to admit, my experience is limited to one area: selling. Virtually every piece of copy I’ve written has had the same goal: to part an executive from some money. (Insights: Tip, 13 Feb 2008. Log in required)

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Published	Format
13 Feb 2008	web page
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