Marketers' biggest opportunities

Delegates at this May’s IDM Symposium - sponsored by Oracle - were challenged to identify the issues they saw as offering the biggest threats and the biggest opportunities to them as marketers. Amongst the top three trends identified was the optimisation of data. But, as we report, exactly what people mean by data optimisation varies enormously from organisation to organisation and even individual to individual. (Log in required)

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19 Jul 2007 web page


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