Mobile -- the perfect direct medium?

Robert Thurner M IDM, Commercial Director of mobile agency Incentivated, explores how mobiles could revolutionise direct marketing. The first mobile phones were nicknamed ‘bricks’ because they were huge and unwieldy, with big handsets attached to briefcase-sized battery packs.

But now, the latest mobiles are barely bigger than a credit card, and the mobile has become the one item that the majority of us say we cannot do without – and the first item we would grab if our houses were on fire. (Log in required)

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Published	Format
04 Sep 2008	web page
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