New Technology Marketing In Mind Video: Building a Technology Brand In 2012
Discover expert advice and personal insight from a host of senior technology marketers from vendors including IBM, Microsoft and Psion, as they discuss the values and tactics needed to build a strong tech brand in an increasingly crowded marketplace.
In an increasingly crowded marketplace, effective brand marketing is one of the most challenging goals for today’s B2B technology marketer.
Watch a preview below or view the two short videos where you'll hear your peers at IBM, Microsoft, Psion, Claranet and other leading vendors define the art of tech brand differentiation and share their personal strategies for maximising awareness and lasting mindshare.
Visit www.tmim.co.uk to view the videos and access other peer-to-peer technology marketing content.
