Online ad spend overtakes direct mail

UK marketers spent £1.3 billion on online advertising in the first six months of 2007, an increase of 41.3% on the £917.2 million for the same period in 2006. The figures mean online advertising now accounts for just under 15% of all UK advertising spend – taking it well past direct mail, which took 11.8% of total media spend. (Log in required)

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Published	Format
04 Oct 2007	web page
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