The web makes me feel? - Exploring youth emotional responses to the web

This paper, by Dr Kelly Page of Cardiff University, won the recent IDM-sponsored Interactive Marketing Best Paper Award at the Academy of Marketing conference. It explores the emotional responses of over 400 digital natives (13-19 year olds) across the UK, as to how the web makes them feel and their reasons why.

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Published	Format	Save	Open
18 Nov 2010

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