Web 2.0: What's the big attraction?

Just what is all the fuss about Web 2.0? The latest in a long line of new technologies, soon to be outdated? Or does it have farther-reaching implications? With visits to Web 2.0 sites increasing by 668% in two years and 68% of marketers of the opinion that it’s the single biggest factor changing the ways their company interacts with customers, Martin Croft investigates. (Log in required)

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Published	Format
21 Jun 2007	web page
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