Current Issue: Journal of Direct, Data and Digital Marketing Practice Vol. 11, No. 4

Free to members, the Journal is available by subscription to non-members or on a pay-as-you-go basis through this website. To view an abstract, select the title below.

Opinion piece: What innovation programmes can learn from sales — Lisa Bodell, Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 4 (7 pages)
Editorial — Derek Holder, Robin Fairlie, Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 4 (3 pages)

Do happy staff make for happy customers and profitable companies? — Henry Stewart, Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 4 (6 pages)
Minimum effective frequency for interactive television ads — Steve Bellman, Anika Schweda and Duane Varan, Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 4 (21 pages)
Direct, database and digital marketing practice in the government sector: Blank hole or parallel universe? — Sheila Apicella and Nic Streatfeild, Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 4 (15 pages)

Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 4 (14 pages)

Citi International Personal Bank: The IDM Business Performance Awards 2009: Award winner campaign: Minimum relationship balance — Kate Boothby, Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 4 (9 pages)

New Technology Briefing: Linking spatial data from the Web — Christian Becker and Peter Furness, Journal of Direct, Data and Digital Marketing Practice Vol.11 No.4 (7 pages)
New Technology Briefing: Why marketing needs speech analysis — Donna Fluss, Journal of Direct, Data and Digital Marketing Practice Vol.11 No.4 (8 pages)