Current Issue: Journal of Direct, Data and Digital Marketing Practice Vol. 11, No. 3

Journal of Direct, Data and Digital Marketing Practice cover

Free to members, the Journal is available by subscription to non-members or on a pay-as-you-go basis through this website. To view an abstract, select the title below.

Editorial

Opinion Pieces

Papers

New Technology Briefing

Abstracts

  • Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 3
    Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Using mobile phones for survey research: A comparison with fixed phones; Classifying customers on the basis of their attitudes towards Telemarketing; BT’s bright idea about call centres runs into trouble; Customer experience and profitability: An application of the Empathy Rating Index (ERIC) in UK call centres; Defining success: How to implement a successful Net Promoter program; Structure, people and process challenges of multichannel marketing: Insights from marketers; Return on idea; A new approach to target segmentation: Media-usage segmentation in the multi-media environment; Comparison websites in UK retail financial services; How to market in a downturn; When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance; Does advertising spending influence media coverage of the advertiser?; Value, satisfaction, loyalty and retention in professional services; Strategy for managing customer relations on the internet: evidence from the football sector; An experiential, social network-based approach to direct marketing; Managing beyond Web 2.0; ROI in social media: A look at the arguments; State capitalism and the crisis; Reputation management in times of crisis; Is open source the answer? Editorials by J. Ozimek, J. Reynolds. (15 pages)

Case studies

Legal and Regulatory Update

  • Legal and Regulatory Update
    An overview of ASA brands and misleading advertising, Financial Services Authority online and sponsored links, distance selling and price comparisions. (7 pages)

Reviews

  • Reviews
    Review: Future files: The 5 trends that will shape the next 50 years – by Richard Watson. (2 pages)

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